Heat & Eat meals are based on some of the company’s most ordered and top-rated dishes, and designed to be warmed in a microwave.

Whether they are cooking for one, seeking a quick dinner option or an easy weekday lunch, Heat & Eat meals were designed to make meal decisions a bit easier. Heat & Eat meals were crafted to seamlessly complement customers’ Blue Apron Signature weekly recipes, providing them with more choice and flexibility in their weekly routine. “The addition of Heat & Eat meals to our product portfolio is our first entry into the growing ready-made food category and now allows us to offer 50 weekly menu options, the highest number since the company’s founding in 2012.” “A core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers’ lives,” said Linda Findley Kozlowski, Blue Apron’s President and Chief Executive Officer. The new menu option is available to order through Blue Apron’s website and mobile app. Blue Apron introduces Heat & Eat, its first single-serving meals.

Blue apron meals menu